President Obama’s historic visit to Cuba in March 2016 drove excitement for businesses considering the market that the island could become. The move made it possible to imagine an end to the U.S. embargo of Cuba (which remains firmly in place) and a consequently sharp improvement in Cuba’s economic conditions.
After more than half a century’s absence, Hollywood returned to Cuba in 2013, though in a slightly roundabout way. “Papa: Hemingway in Cuba,” a film about the American writer, was shot on the island as a Cuban-Canadian-U.S. co-production, requiring elaborate permissions from both Washington and Havana.
Chanel has always had an uncanny ability to tap into the spirit of the moment. And as the world watches Cuba’s place on the international stage evolve for the first time in decades, it only makes sense that the luxury brand—which pioneered the notion of the destination resort show—would look to the island nation as a source of creative inspiration.